One of the major contributing factors to the difficulty of modern Search Engine Optimisation, is the complexity of the Google Ranking algorithm. This has produced a wide variety of optimisation techniques attempting to manipulate the algorithm. This … [Read more...] about The Google Algorithm | What Ranking Factors Does Google Consider?
Search Engine Optimization 101: The Fundamentals For True Beginners Description: This article breaks down the major factors of search engine optimization on Google. If you’re a beginner to SEO, you must read this article before you do anything … [Read more...] about Search Engine Optimization 101
The Great Debate – Anchor Text: What Is The Best Strategy? Description: Anchor text obviously matters when it comes to rankings. But what is the best way to use it? This post seeks to uncover the truth. In the SEO community, there’s an ongoing … [Read more...] about The Great Anchor Text Debate
Critical Mistakes That Will Tank Your Website’s CTR In The Search Engines Description: Rankings are the #1 priority in the search engines, but click through rate comes next. Make sure you are not making these critical mistakes to plummet your … [Read more...] about How Effective Title Tags Can Maximise Your SERP’s CTR
What Does NOT Matter In SEO (And Could Be Wasting You Money Or Even Hurting Your Site) Description: Are you unintentionally hurting your site by following an SEO myth? Find out if you need to stop doing what you’re doing. A lot of people who are … [Read more...] about Link Relevancy – Is It An SEO Factor?